It's too soon to figure out how many users are playing these free games, Kurns adds. In total, the three sites reach more than 8 million unique visitors a month, most of them women, says Dave Kurns, editor in chief of Meredith Interactive. Then in March, it teamed up with RealNetworks, a digital entertainment company, to also provide RealArcade games such as WordJong, Saints & Sinners Bingo, and Bejeweled 2 Deluxe. In February Meredith Corp., the publisher of some of the biggest names in women's magazines, launched a "games channel" that features diversions such as Ditto and Jigsaw Puzzle on its three most popular Web sites: Ladies' Home Journal (LHJ.com), Better Homes and Gardens (BHG.com) and American Baby (). But there's nothing casual about a 45-year-old mother of two who, day in and day out, logs on to her favorite site - Yahoo! Games, MSN Zone,, to name a few - a couple of hours before she goes to bed and a few minutes after she gets out of bed. The study is called the Casual Gaming Report. When it comes to online games, women over 40 play the most often and spend the greatest number of hours doing so, even beating out teenage boys, according to a study conducted by Digital Marketing Services. That the venerable Ladies' Home Journal, founded in 1883 as a supplement to a magazine called the Tribune and Farmer, is the new hotbed of online games comes as a shock. "You can read the makeup tips on that site and play Ditto at the same time. She passes along the tip - LHJ.com has games now! - to her three sisters, all working moms hooked on online games. "This is fun," Karen says minutes later on the phone. The game is called Ditto, and it's on the Web site of Ladies' Home Journal, and Karen Heal is, at this very moment, too preoccupied playing the game to talk about it. You match the Nicole Kidman card with the Nicole Kidman card, the Julia Roberts card with the Julia Roberts card, the J.Lo card with the J.Lo card.
0 kommentar(er)
